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Creative use of voice, music and/or sound effects are to be combined in any combination to form a public service announcement used to provide public service to the campus community and the city of license which the media outlet serves. The public service announcement should be localized to the community the student media outlet serves, not to be entirely national in scope. The entry must be a standard length of 15, 30, or 60 seconds. Time limits will be strictly enforced by the judges. Subject cannot be the media outlet or college/university itself.