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This category is open to station IDs, promos, and any other creative use of voice, music, video, graphics, and/or sound effects to promote and enhance a campus video outlet's brand/image/identity. Individual spots or an entire campaign may be entered, but total time of the video submission package cannot exceed five (5) minutes. Imaging produced by any outside firm or professional is not eligible. All submissions in the category must have been produced in-house by student staff.

Judges will consider overall content, editing, and branding from the incorporation of talent/delivery, writing, sound recording, camera shots, graphics, editing, and audio and video.