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The promotion must incorporate creative use of voice, music, video, graphics, and/or sound effects combined to form an announcement used to promote their campus media outlet. Entries should identify the name of the outlet. The entry must be 90 seconds or less, but should run in :15, :30, :60, or :90 standard lengths.

Judges will consider content, talent/delivery, writing, sound recording, camera shots, graphics, editing, and use of audio and video.